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Partner Event - Beacon - "Gender Smart Selling: Insights to Smarter Sales Messaging to Men and to Women"

  • 27 Jun 2018
  • 6:00 PM - 9:00 PM
  • Information & Registration at

"Gender Smart Selling: 

Insights to Smarter Sales Messaging to Men and to Women"

Event Details:

Sponsored By:

The Women's Network

Wednesday, June 27, 2018

6:00 PM - 9:00 PM

Program Description:

We all know men and women think differently. Been there, heard that.

BUT, have you heard the actual physical science that has identified reasons why women and men think and react the way they do?

Join us on June 12th at 6:00 pm for an eye-opening program. Four of your Beacon colleagues will bring you fresh insights about the workings of the male and female brains, how they perceive and process information, and what selling approaches make better sense for each gender.

· Did you know that women’s brains have 10x the amount of white matter as do men’s?

· Better yet, do you know why “white matter matters” when you’re designing a website?

· How about how the male brain processes data?

· Do you know the best way to lay out data for a man so it drives a purchase decision?

Answers to these questions – and more – are part of our conversation on June 12th. And rest assured, it will be an interactive conversation, not us talking at you for 2 hours!

You’ll also work with the people at your table on exercises that apply the concepts we’re presenting. By the time you go home, you’ll have hands-on practice with these new ideas for understanding and connecting with your target audience.

AND IF YOU ARE IN TRANSITION – join us! Networking and interviewing are just different forms of selling. What you learn here could help you connect with your next interviewer more effectively.

REGISTER NOW! We’ll be at the Great American Pub in Conshohocken. Their meeting area upstairs is awesome. We’ll have time for networking, good food and drink, and then we’ll move to the program itself.

About Our Panel:

Pat Schaeffer - Patricia Schaeffer is co-founder of Talent Strategy Partners, a leadership development firm that works with business executives to help them make sure they have people – especially women – ready to lead in the future. With over 30 years of experience, Pat has consulted as well as worked in corporate HR. She is a board member of Beacon, the premier business executive network in the mid-Atlantic region; a guest lecturer on organizational development topics at DeSales, Rutgers, St. Joseph’s, and Temple universities; and a writer and blog contributor on the topic of creating cultures of innovation.

Mark Samuel - Mark spent 18 years with Johnson & Johnson in sales, sales management and sales training/management development. He then moved on to run a sales training agency, HealthAnswers, for 17 years. He currently owns an ActionCOACH business coaching practice, helping businesses grow their profit, cash flow and team development. He has been a Beacon member for 4 ½ years.

Barbara Taylor - Barbara has built a reputation for designing creative leadership development programs. Currently, she is a business partner of JanBara & Associates, a coaching and executive development firm specializing in accelerating the performance of people and organizations.

Dave Palmer - Moving between the corporate and consulting worlds, Dave Palmer has earned millions for his employers and clients as a marketing leader and strategist. Currently, Dave leads the corporate re-branding and marketing evolution of a payment services provider to nano-, micro-, and small businesses.

Among them, our speakers have over a century of business experience across an array of disciplines and industries. They’ve put together an educational and engaging program. You’ll take home a renewed appreciation of the male and female approaches to information as well as ideas on how to more smartly market to each gender.

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