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Partner Event - NSA Philadelphia - Selling to Associations, Bypass the Gatekeeper and Sell through the Backdoor

  • 15 Mar 2019
  • 9:00 AM - 3:00 PM
  • Pyramid Club, 1735 Market Street, Philadelphia, PA 19103

Selling to Association...

Bypass the Gatekeeper and Sell Through the Backdoor

Event Description:

Ed Rigsbee, CSP, CAE, will teach you how to sell to trade associations and professional societies by going after their soft underbelly—publication editors. In building a relationship with any association, Ed will teach you how to first build a relationship bridge with the association’s editor by offering articles adapted from your books, keynotes or seminars. Then, you’ll learn how to use the editor relationship to bridge the divide into the meetings department. And, you’ll learn how to find these associations through free Internet directories and web sites.

The market: 7,500 national and international associations and societies—and many have local, state, and regional affiliated associations/societies; delivering a total of about 90,000 organizations holding over 280,000 meetings yearly.

  • This is the implementation system designed especially for those who hate to make cold calls.
  • Learn how to let association publication editors connect you with association meeting decision makers—soft sell through the back door!
  • Learn how to find your (paying) association and society prospects at no charge through online directories and search methods.
  • Learn which hard-copy directories are actually worth buying.
  • Learn how to scan the association/society publications and meetings for usable selling knowledge.
  • Learn Ed’s article distribution methods.

Ed’s Four-Step Association Business Development System

  • Write articles based on your expertise that association editors will want to share with their readers.
  • Make your Relationship Bank Deposits; contact association publication editors and make available your articles.
  • Use your newly developed relationship to connect (warm call) with the association’s meeting planner.
  • Start selling!

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